http://hdl.handle.net/11624/147 2026-05-06T04:15:38Z http://hdl.handle.net/11624/4202 Title: Governança e inteligência artificial generativa : desafios e riscos da Shadow AI no ambiente empresarial. Authors: Aguiar, Mariana Sandim Abstract: The rapid technological evolution has expanded the use of Artificial Intelligence (AI), particularly Generative Artificial Intelligence (GenAI), in corporate environments, generating both opportunities and significant governance challenges. This study analyzes how corporate governance can mitigate the risks associated with the misuse of Shadow AI and enhance the benefits of GenAI within organizations. Using a qualitative and exploratory approach, the research was based on interviews with executives from three distinct sectors—public, technological, and financial—complemented by a theoretical review of corporate governance, AI, and Shadow IT/AI. The analysis revealed varying levels of digital maturity and governance structuring, ranging from the absence of formal policies in the public sector to decentralized experimentation in the technological sector and a cautious, compliance-oriented approach in the financial sector. The findings demonstrate that governance plays a decisive role in mitigating risks and promoting ethical, transparent, and secure practices. As a result, the Governance Framework for Artificial Intelligence (GIA) is proposed, structured around five dimensions: ethical principles, monitoring and evaluation, stakeholder engagement, ethical conflict resolution, and continuous training. The framework contributes to the responsible use of GenAI and strengthens corporate governance practices amid accelerated digital transformation. 2025-01-01T00:00:00Z http://hdl.handle.net/11624/2566 Title: Governança da cadeia de distribuição : influência dos aspectos contratual, transacional e relacional entre as empresas, os provedores de serviços logísticos (PSLS) e as companhias marítimas. Authors: Wermann, Jairo Luis Abstract: Increasing competition forces companies to develop strategies to design products and services for both national and international markets. Companies increasingly seek complete and efficient solutions requiring logistics service providers and shipping companies to reorganize strategies in order to improve performance and make decisions about the offered services. Therefore the main objective of the study is to analyze the elements of contractual, transactional, and relational governance in the distribution chain among exporters, logistics service providers, and shipping companies. This exploratory research showed considerations of the performers regarding the influence of governance. It is a multiple case method aiming to investigate the adherence to present theory. Results allowed to identify contractual, transactional, and relational elements of governance in the investigated companies. In contractual governance conflict of interest is directly related to price and is controlled using spreadsheets and informal contracts. Power is performed by the strongest company. In transactional governance price is a determining feature; however, it is not the most important. Transaction cost determines the price and it is important to keep requirement restrictions without compromising the final process quality. In relational governance good service and established requirement fulfillment through formal agreements among companies are necessary. The analyzed elements are differently established and performed in the distribution chain by all the interviewed since they may have the same action; but different reactions. 2016-01-01T00:00:00Z http://hdl.handle.net/11624/1552 Title: Avaliação da satisfação das consumidoras do varejo de roupas e calçados femininos em Candelária/RS. Authors: Alves, Lilian Abstract: The evolution of women’s role in today’s society, as well as their participation in the job market and in the Brazilian economy, has provided an increase in the potential market of retail women’s clothing and accessories. This becomes more relevant by the fact that consumers are always looking for satisfaction. This study intended to evaluate the satisfaction among female consumers of retail women’s clothing in the city of Candelaria-RS, and to propose strategical recommendations of loyalty to improve the quality of the services offered. The methodology used consisted of three phases: firstly, it was made a qualitative research, which used the critical incident, to identify the attributes that impact the services evaluated, based on local consumers perception. These identified dimensions served as a basis for a questionnaire on the second phase of the research, which was a research of quantitative descriptive analysis using a structured questionnaire to evaluate the satisfaction of the target public and involved a sample of 240 female consumers of retail in Candelaria-RS. The third phase consisted of a strategical analysis aiming to reduce the attributes of greater dissatisfaction in the retail in order to increase consumer loyalty. The main results of the research made it possible to learn that the general satisfaction among consumers of local retail is 83.3% and their intention of shopping again is 85.4%. It was also identified, using Factorial analysis, that there are four main factors for the city retail: consumer attendance, products, services and infrastructure. Among the 19 attributes evaluated in the retail, only three had an unsatisfactory performance and need strategical actions of improvement: price, sale and parking. 2017-01-01T00:00:00Z http://hdl.handle.net/11624/1551 Title: O nível de internacionalização das Instituições de Ensino Superior Brasileiras. Authors: Terra, Andressa Abstract: Over the past decades, the internationalization of higher education has become a fundamental practice in most institutions all over the world (TAMTIK and KIRSS; 2016), and as the internationalization gains strength in the educational context, it identifies the increase of research involving the development of methods to measure it (GAO, 2015). De Wit (2011) emphasizes that the internationalization has become an indicator of quality in higher education, and measuring the results helps to clarify and focus the academic benefits of internationalization (Knight, 2015). Therefore, the present study aims to measure the level of internationalization of Higher Education Institutions (HEI) in Brazil. To achieve this goal, we carried out a survey with qualitative and quantitative analysis, through interviews with five managers who coordinate the sector of international relations in different educational institutions, in addition to the application of a questionnaire. Was analyzed instruments and studies carried out in other countries, and from the crossing these data with the information obtained from the interviews, which were conducted from a semi-structured script, was elaborated a questionnaire. The sending of the questionnaire occurred through digital media, being routed to 1,147 HEI, obtaining a return rate of 6.70%. For the treatment of data were employed techniques for univariate analysis (descriptive analysis and frequency) and multivariate (exploratory factor analysis). Among the results in this study, it can be inferred that in literature there isn’t a standard instrument that can be used to measure the internationalization of education, being that each instrument uses a structure adapted to their reality. It is evident that in Brazil were not identified quantitative studies linked to the theme of this study. After validating the adequacy, consistency and reliability of the questionnaire, it was identified an instrument composed of 6 dimensions and 66 variables. In the end, from a scale from 1 to 5, it was identified that the HEI have an average level of internationalization (3.14), being that international partnership was the dimension with the highest level of internationalization (3.87) and the curriculum (2.43) and the research (2.61) was the areas with the lowest level of internationalization. These results are discussed in the last chapter of this study, in which are presented the academic implications and managerial, limitations and suggestions for future studies. 2017-01-01T00:00:00Z