DSpace Collection:
http://hdl.handle.net/11624/185
2024-03-20T21:27:45ZEstratégias de comunicação digital dos clubes de livros por assinatura : uma análise dos clubes Skoob, Intrínsecos e Tag Livros.
http://hdl.handle.net/11624/3669
Title: Estratégias de comunicação digital dos clubes de livros por assinatura : uma análise dos clubes Skoob, Intrínsecos e Tag Livros.
Authors: Roesch, Bruna Gabrielly2022-01-01T00:00:00ZA percepção do consumidor de Santa Cruz do Sul acerca das estratégias de marketing dos micro influenciadores digitais locais.
http://hdl.handle.net/11624/3537
Title: A percepção do consumidor de Santa Cruz do Sul acerca das estratégias de marketing dos micro influenciadores digitais locais.
Authors: Oliveira, Cristieli Crizel de
Abstract: The objective of this Final Paper is to understand the perception and behavior of the public from the marketing strategies of digital micro influencers from Santa Cruz do Sul on the social media Instagram. In line with this, we seek to understand which digital marketing tools are used by the micro influencers from Santa Cruz do Sul and also to identify those that most attract the public's attention and which are more likely to result in a purchase or service contract. In addition to the bibliographic research, the study used the interview technique as methodological resources - with micro local digital influencers such as Maíra Assmann and Patrícia Pereira and with seven followers of these micro influencers, residents of the city and of different genders and ages. A questionnaire was also applied, through the Google Forms tool, to detect, more broadly, the perceptions and opinions of consumers in Santa Cruz do Sul regarding the micro local influencer’s marketing strategies. The form had 72 responses. From the developments, we highlight that the strategy used by micro local influencers that most pleases the public in the municipality are posts in the feed with tips and without direct sales content. Moreover, in stories, what pleases most is spontaneity. The content creators who were interviewed report they use Instagram to communicate with their followers and share content and partnerships that are chosen from the approach to the reality they live. Customers from Santa Cruz do Sul who agreed to participate in this study, both by answering the questionnaire and the interview, proved to be very strict and firm in terms of their ideals. For them, it is very important that the post has clear objectives.2022-01-01T00:00:00ZEstetização política no Instagram : análise do design ativista.
http://hdl.handle.net/11624/3472
Title: Estetização política no Instagram : análise do design ativista.
Authors: Schwertz, Vitória Catarina
Abstract: This monograph proposes the study and analysis of the use of design in politics through the Design Activist profile on Instagram and to understand what relationships aesthetics exert in visual narratives. To this end, this research addresses design concepts, graphic design history, social media, visual culture and the aesthetics of Instagram images. From authors such as Cardoso (2008), Fonseca (2008), Villas-Boas (2007), Manovich (2017), Meggs (2009), Kaplan and Haenlein (2010), Mitchell (2006), Martins (2006), Hollis (2006), Lessa (2012), Niemeyer (2010), Boni, Moura and Landim (2019), Bolin and Blandy (2003), Mirzoeff (2003), Portinari and Nogueira (2016), Armstrong (2015), Arnould and Dion (2018), Salazar (2017). This qualitative study applied exploratory, bibliographic, documentary research and two methods of image analysis as methodology: Martine Joly's method and Didiana Prata's method. Through these methodologies it was possible to analyze the visual interactions that the aesthetic provides through mental associations, representing codes in common between author and receiver.2022-01-01T00:00:00ZCorpos reais em foco : a estética da comunicação da marca Pantys e sua influência para a autoaceitação das mulheres.
http://hdl.handle.net/11624/3067
Title: Corpos reais em foco : a estética da comunicação da marca Pantys e sua influência para a autoaceitação das mulheres.
Authors: Christmann, Naomy da Silva
Abstract: This monograph is a research that aims to relate the aesthetics of the communication in the photographs published by Pantys with the female bodies’ self-acceptance process. Based on the studies of Lúcia Santaella, Naomi Wolf and Lucy Penna, the work sought to comprehend how the concepts of aesthetics, communication and beauty standards appear in women's life. The research corpus was six images extracted from the Instagram of the brand, representing both individuals and groups, in 2018, 2019 and 2020. This qualitative research applies, as methods, the bibliographical research, the documental analysis of photographs, and, mainly, the online focal group, composed of ten women with different bodies and social contexts. The analysis of the photos was done by the speakers, the appliance of theoretical-concept elements, and the author's experiences with her own body. The results show that the aesthetics of communication found in the photos are meaningful to the daily fight of women, fitting the channel where they were propagated. Though, the participants do not see the entire reality of the female day-to-day in the images.2020-01-01T00:00:00Z