Estratégias de diversificação : um estudo sobre uma empresa de tabaco do Vale do Rio Pardo - RS.

Abstract

Brazil is the world's second largest tobacco producer and the first to export tobacco leaf, however, the tobacco market over the past few years has experienced a drop in consumption, due to anti-smoking campaigns. In the search for new sustainable business alternatives, tobacco processing companies are studying alternative ways of diversification for the business. Seeking precisely diversified business strategies for a tobacco company, the study aims to analyze diversification strategies for the company Alliance One Brazil. The methodology used is a case study, emphasizing research on new business to improve business results under review. Thus, it was used primarily for case study a qualitative exploratory approach to identify and qualify potential projects, later to be comparatively analyzed under an economic and financial evaluation also by a strategic analysis based on the Resource Based View. The main results of the study provided the selection and economic and financial approval of three diversification projects, as well as a strategic comparative analysis that will provide executives/managers of the company, information that will subsidize the decision making for business diversification in the organization