Cultura organizacional e externalidades no território : o caso da empresa celulose Irani S.A. - SC - Brasil.

Abstract

This thesis is dedicated to research the relation between corporate organizations culture and its relation with territorial development, being titled “Organizational Culture and Territorial Externalities: the case of Celulose IRANI S.A. – SC – Brazil”. The goal was to understand how the company’s culture reflects in people’s lives and in the place where it’s situated, and what effects it produces on territory. To do so, a study was done in Celulose IRANI S.A.’s Paper and Cellulose industrial unit, situated in the municipality of Vargem Bonita, in the state of Santa Catarina, analyzing its relation with surrounding communities. We focused in characterizing the company’s culture through its history, its people management policies, new employees socialization, communication and decision processes and working processes organization. Also, we focus on identifying the perception of how the company establishes its relation with surrounding communities, through individual interviews with the company’s board of directors, as well as with some executives in managerial and coordination positions and other employees. We aimed to verify the studied company’s contribution in relation to its territory development, its strategies and articulation to interact with its surroundings, its relation with public power and society in general, through interviews with representatives of public and private institutions in surrounding municipalities. As the approach method, we opted for phenomenology, and as a procedure for data analysis, content analysis. The results demonstrate that the company’s culture reflects strongly in the internal company environment, as much as in the external, that is, territory. The company is seen as responsible for its surroundings’ development, which makes the territory extremely vulnerable to the company’s success or failure.