Comunicação pública e democracia digital : análise da fanpage da prefeitura de Curitiba.

Abstract

This study aims to search for understanding the fanpage of Curitiba, in the social network Facebook, adopts public communication assumptions and digital democracy in its communication. The specific objectives are intended to: identify which are the themes of the posts and how they are addressed; check posts follow the public communication assumptions and digital democracy; in addition to categorize them and analyze which category has the largest number of threads. The problem is to identify what are the themes treated in the publications and how this is to analyze the communication of public communication adopts assumptions and digital democracy. The monograph is divided into four chapters: in the first study the core concepts of public communication and citizenship, which we reference in the Jorge Duarte (2007a; 2007b), Elisabeth Brandão (2007) and Maria Helena Weber (2007). In the second, we approached the concept: democracy; deficit of the political system; digital democracy; social networks; Facebook and the political use of social networks; we referred in Norberto Bobbio (1997), Wilson Gomes (2005a, 2005b), Sivaldo Silva (2009) and Rachel Recuero (2009). In the third chapter, we present the methodology used for the realization of this study. In the fourth chapter, we present the city of Curitiba and its fanpage, besides the analysis of this research. To achieve the objectives, methodology consisted of bibliographic research, exploratory research, in-depth interviews and content analysis. The in-depth interview conducted with the content analyst for social media of Curitiba served to complement and confront the data gathered by the fanpage. They analyzed 79 publications fanpage, published 22-31 May, 2016, and it was revealed that it seeks more to inform and entertain the citizens of that spark interest and facilitate citizen participation about political issues, adopting public communication assumptions and digital democracy as the availability of information and failing in others, such as the promotion of public debates and the provision of tools for the measurement of government accounts.