O comportamento do consumidor em relação ao marketing sensorial empregado pela empresa o Boticário da cidade de Santa Cruz do Sul.

Abstract

With the Federal Constitution of 1988 and the Statute of Children and Adolescents, as well as the advent of the Theory of Integral Protection, a new social and legal design and new perspectives for children and teenagers who become subjects of rights, with the respective responsibility of parents, guardians, society and state, for the promotion, defense and guarantee of their rights. This thesis aims to analyze the function of Internal Affairs of Guardianship Councils in public policies on children's rights guarantees system and adolescents, is in accordance with the Public Policy Research Interests and Social Inclusion. To answer the following issues: How the internal affairs of the Guardian Council in Porto Alegre, under the administrative responsibility, contributed to ensuring the protection of political rights of children and adolescents in the period 2008-2011 ?, seeks to understand the role the Internal Affairs Division of the Guardianship Councils of Porto Alegre, compared to the performance of its functions, and its reflection in public policy in the Rights Guarantee System, which will be done by detailed analysis of the Theory of Integral Protection and the principles and rights that form; Rights Guarantees System as a whole, after promoting specific analysis of the Councils of Children's Rights and Adolescents and the Guardianship Council, to the end, enter the Magistrate, via interviews and study of the relevant legislation in order to verify their functions and its position opposite the public policies for promotion, guarantee and protection of child and adolescent rights. The method of approach used was the hypothetical-deductive and made it possible to find answers to the problems proposal, namely the Magistrate was structured to assist the Child Protection Council in the promotion and defense of children rights protection and adolescents, through public policies, however fails this paper. In addition, there has been the need to amend the relevant legislation to Internal Affairs, to enable it to fulfill its responsibilities and to generate positive effects for children and adolescents.