A utilização das ferramentas de comunicação digital na divulgação da atividade profissional de relações públicas pelo coletivo 'Todo mundo precisa de um RP'.

Abstract

The transformation from the traditional society to information society brings us a new reality, where the technologies and digital media are setting up communication process and human relationships forms. The internet emerged and consolidated, and the digital social networks power grows exponentially. People have instantaneous access to the most diverse kinds of information, being able to communicate every time and anywhere. Thus, the social media has become an important appliance of communication and public relations, as much to people, as to companies, organizations and institutions. As a result of this scenario, the public relations professional has been increasingly requested to act in organizations making use of these appliances. One of the motives that currently has potentiated and bustling the scenario: the Todo Mundo Precisa de um RP corporate. In 2013 they emerged as a public relations agency, however, the business has turned into a “PR cause”. In order to defend and place the professional in the scenario the corporate has been strongly inserted in many digital social networks. In order to understand the digital communication process and strategies used by the group, an interview with members and also a quiz with stakeholders were made. The choice of this topic for this research was because of an observation of a considerable spread of the public relations professional image of the actions made by the corporate. After the research it was noticed that the collective has performed a great public relations work, due to the planning, implementating and appropriate evaluating towards their principal objective, which is to accelerate the market for public relations in the country. Because of the quiz was possible to evaluate the collective influence in front of students, professionals and the general market.