Ética e narratologia : significados que emergem da coluna da ombudsman Vera Guimarães Martins.

Abstract

By proposing an analysis of the last 25 columns signed by the ombudsman of the newspaper Folha de São Paulo, Vera Guimarães Martins, this research is about the media criticism. The goal is to understand what happens when a journalistic vehicle back to look at yourself and addresses his audience to admit their own failures and account for their service. With initial references to communication, journalism and ethics, the idea is to find the object to then view it from another perspective: the narratology. Understood as a story told by more than one annunciator, the column demands thorough investigations. Besides the ethical manuals, which are the meanings that emerge from this text? Whose voices present? How to mobilize the different narrators in the weekly space? How to set the power games between them? These and other questions drive this research. The situations found in this research are detailed in the following pages.