Comunicação pública e saúde : o processo produtivo e suas mediações na comunicação hospitalar na 13ª Coordenadoria Regional de Saúde do Rio Grande do Sul.

Abstract

This dissertation analyzes the process of production of hospital communication. This communication is understood within culture as a process and thus sensitive to mediations. Based on the mediation theory of Jesús Martín-Barbero, he focused on the moments of the production logics and the industrial products of the map of cultural mediations, observing the mediations of institutionality and technicity. The objective of this study was to identify the characteristics or not of the concept of public communication present in the communication of four hospitals located in the Rio Pardo Valley, Rio Grande do Sul: Santa Cruz Hospital, Ana Nery Hospital, Vale do Rio Regional Hospital Pardo and Vera Cruz Hospital. The research was based on cultural studies, the theory of mediations and the concept of public communication as theoretical references. It is especially used by authors such as Jesús Martín-Barbero, Pierre Zémor, Inezita Araújo, Telma Menicucci and Jorge Duarte. This qualitative study was used as a questionnaire, interviews, bibliographical and documentary research as research instruments. From the analysis, it was verified that the public health policy materializes in different ways in the territory, according to the particularities of each region. The course allowed to identify that the hospitals have a communication service with established communication policies, active press services and have channels of communication with society, being possible to verify the conception of public communication present in varied scales.