Integridade corporativa na empresa ProfiGen do Brasil.

Abstract

This study contributes to the discussion about running businesses with integrity in small and medium enterprises and the consequential value creation. The objective of this research was to analyze the understanding of a company from the segment of Small and Medium Enterprises (SMEs) about the importance of corporate integrity in the organizational environment and verify the value creation. The research started with a review of the main concepts and theoretical approaches related to the subject: strategical management and competitive advantages; ethics, integrity and corporate governance; and reputational capital generation. The methodology consisted of a study case with qualitative approach and exploratory character. It employed a documental analysis and interviews with the executive director, managers, supervisors and some members of Profigen do Brasil Ltda, covering management areas of the company participating in the study case. The semi-structured method was used in the interviews. It was divided in four blocks and each block was related to themes in the research. The intention was to investigate the strategical management and competitive advantages; aspects related to ethics, integrity and corporate governance; reputational capital and value creation. The results obtained with the research allowed to identify that the use of good management practices and a strategic planning oriented to conducting business with ethics and integrity, contributes to value creation and to the permanence of the organization in the market. This research made it possible to validate the possibility of implementing the integrity program´s model in study, to companies of the segment of Small and Medium Enterprises.