Os limites da publicidade infantil no código de proteção e defesa do consumidor.

Abstract

The present monographic work has as scope "the limits of children's advertising in the Code of Protection and Consumer Protection". First dealing with the study on the history of consumer law in the world and also the origin of consumer law in Brazil, to the present day. Afterwards, we will address the subjects' analysis in the relation of consumption that is characterized by the class of the comparable consumers. Later, a study is made on the legal relationship of consumption, which has as subject the subjects such as the passive (consumer), the active subject (supplier) and the object (the acquisition of product or service), describing the characteristics of the consumer and supplier. Then the research on the assumptions that establish the commercial practices, since they are all people exposed or not to these commercial practices, we will approach on the subject of civil responsibility in the relations of consumption. Describing later, what is referred to on the subject of the fact of the product and the service as well as the addiction of the product and the service. Following is observed the collective guardianship of the consumer that is intended to protect all the owners of the violated right. And finally the issue of advertising in the consumer protection code, which will also deal with children's advertising. For this, the methodology of bibliographical research is used, basically, in the reading, registration and comparison of the theories of the main authors of the Law that deal with this problem.