Análise da satisfação dos clientes de uma empresa do ramo jornalístico.

Abstract

Due to the current economic crisis which the country is experiencing and the growing number of companies that close their doors every day, it has become essential to establish strategies to stay in the market, especially when its branch is suffering more and more with the changes, for example, that of newspaper. Therefore, the objective of this study was to evaluate and identify the levels of satisfaction and the possibility of customers loyalty in this sector, since the internet is faster to present the news than the print media, although this brevity is not synonymous of credibility. With an increasingly demanding consumer market, it is necessary to know better your customers, their needs and expectations, in order to satisfy them and look for establishing a lasting relationship with them. The results obtained through the research showed that, in general, the subscribers of the newspaper are satisfied with the various aspects analyzed, showing that the company is being effective in achieving its objectives through the strategies it had used. Although some elements can be improved, this improvement is necessary according to the changes imposed to the journalistic sector.