Processos interativos no contexto de convergência jornalística : uma análise dos jornais Gazeta do Sul, O Informativo do Vale, Folha do Mate e Jornal do Povo.

Abstract

The present work has the objective of analyzing the impact of the interactive processes in the newsrooms of four associated newspapers of the Association of Interior Diaries of the RS (ADI): Gazeta do Sul, Santa Cruz do Sul / RS; The Vale Informative, from Lajeado / RS; Folha do Mate, from Venâncio Aires / RS; And Jornal do Povo, from Cachoeira do Sul / RS. In addition, we mapped the channels of interaction that these newspapers created from the contemporary technological resources and verified how the tools of participation contribute in the relationship between the public and the newsroom. For this, we first theoretically base concepts such as media convergence and web journalism. Next, we cover the interactivity, the influence of social networks, collaborative journalism and local and regional vehicles. In the methodology, besides the description of the techniques used for the execution of this work, we briefly present the four newspapers researched. Finally, we point out the results obtained from the interviews conducted with the editors of these communication vehicles and the questionnaire applied with reporters from the newsrooms. We infer that, despite being small and medium-sized newspapers (local / regional), they have several channels of interaction with the public, some being digital and some not. In addition, we understand that newspapers are adapting, each in their own way, to a scenario of convergence and new technologies and that the public currently participates and collaborates in journalistic productions, because it is open to it.