Scamper : um estudo de caso na empresa Audicon Organizações Contábeis LTDA.

Abstract

Innovation, designation of creating something new, improving products and services in the business field, innovating becomes necessary to create new strategies, develop new ideas, enabling the creation of new products and services. The use of tools that help companies, structuring the management of innovation of the same has been increasingly common, making it possible to restructure, expand and favor a creative environment within organizations. The company Audicon accounting organizations, has as main offer to its clients the provision of services in the branch of the accounting, branch this one that needs innovation to stand out in relation to the other offices of accounting. Therefore, the present work had as objective the use of the Scamper tool to facilitate the management in innovation of the company. The same had as theoretical reference based on the ideas of the main authors of the area of innovation.