A formação da opinião pública no site de rede social Facebook : uma análise a partir da pós-verdade na política.

Abstract

We live in times of a digital revolution that has changed in several points the communication between publics and companies, institutions and public people. The internet, digital social media and Facebook in turn has become increasingly a channel of communication. In this sense, the present work aims to understand how the formation of public opinion in the digital social network Facebook. Understanding the credibility of this new medium of communication via the web, as well as the loss of credibility of traditional media. The methodology used includes a bibliographic search, contemplated by a quantitative research done through a Google Forms questionnaire that merged closed, semi-open and open questions. Both surveys revealed at the end of the study a lack of trust in the internet, either because of their recent insertion in society or because they do not know who is behind the profile they communicate. There is also a loss of credibility and the audience of traditional media, for the quality of the content conveyed today questioned by those who have access to other means of searching for information. Along with this, the political, economic and social crisis experienced by the country joins these reasons left public opinion with no way out and without reliable sources, thus giving a fertile ground for the proliferation of what is now called post-truth. Thus, it has been possible to conclude that communication professionals are increasingly important to deal mainly with the new network audience, who enjoy, share and give their opinion much faster and more participatory than before. It is also necessary to pay more attention to professionals who want to work in traditional channels such as TV, radio, printed newspaper, etc. This is because the research indicates that there is still a greater credibility of these means, and that the source is a fundamental criterion for reliable information. It is up to these professionals to work for content quality, media reliability, giving the public an online and offline audience, thus avoiding the growth of fake news, post-truth, and lies that produce true results.