Empreendedorismo : dificuldades que as micros e pequenas empresas enfrentam para abrir e manter uma empresa.

Abstract

In Brazil entrepreneurship began to take shape in 1990 and in 2014, its rate in Brazil was 34.5%, but it must be considered that 48% of these companies disappear within five years from the date of foundation due to difficulties such as lack of planning, lack of family support, lack of capacity, lack of financial resources, among others. The objective of this work was to identify the difficulties faced by entrepreneurs to open and maintain their businesses, noting the factors of success and failure, thus elaborating a plan of action with proposals for improvement aimed at the better functioning of the company. The methodology of the present study was qualitative and quantitative and, as far as the objective was descriptive exploratory, in relation to the technical procedures it was decided to use the documentary and bibliographic research, with data collection occurring in the period of September / 2018, through the use of a questionnaire. It was found that the legislation, obtaining clients and social capital were the main difficulties faced by micro and small entrepreneurs, and the interviewees control what is happening in the company through the results. The satisfaction of the entrepreneurs is when the customer is satisfied and when there is recognition, however the uncertainties in the market / business and the financial results are among the worrisome factors, that is, it can lead an enterprise to the corporate demise. As for the success of the business, it was verified that dedication, detailed knowledge of the product / service and be accessible to customers and suppliers. To conclude, the study has been fully met and it is hoped that in this way training actions for entrepreneurs can be developed and that this study will help microentrepreneurs.