A publicidade velada no universo do digital influencer sob a ótica do Código de Defesa do Consumidor.

Abstract

The present monographic work intends to analyze the content published by Digital Influencer, observing if the publicity inserted in its publications is in accordance with what determines the Code of Consumer Protection. In this context, the problem to be faced is inserted in a technological environment, where the individual is able to produce the content itself, with the same quality of the media, sharing with people who have the common interest, without being defined clearly whether or not the content is advertising. In order to deal with this task, the inductive method is used, where the facts or phenomena will be observed, with the purpose of discovering the reasons for its manifestation, from the experiences of the past, analyzing the events that have not yet been observed. Finally, it can be stated initially, that from the experiences observed, it will be pointed out probable responsibilities to be determined to the actors involved, in the face of some harm caused to the consumer, by advertising inappropriately divulged in the digital environment.