Design de experiências na odontologia.

Abstract

Dentistry is the science that involves the whole process of assessment, diagnosis and prevention of any type of disease or oral disorder. In Brazil, there is a large diversity of professionals in different dental areas using new technologies in order to keep themselves update and competitive in the labor market. Despite the growing use of these technologies, there is a gap related to interpersonal communication with the patient, undermining the business overview and an innovative approach to the individual. Design thinking thus arises from the need to solve the problems of products and services in creative and innovative ways. From this, based on a literature review on the subject, this study aims to discuss the importance of design thinking to improve dental care, providing a more satisfactory experience to patients, as well as drawing the attention of professionals in the area to fulfill user needs. Therefore, in the case of dentistry, it is supported the idea that it is indispensable to the professional to obtain, through new concepts of care and approach, a more efficient way to retain the patient.