Ferramentas para empreender e inovar em uma gestão de sucesso na odontologia.

Abstract

Succeeding in the profession of dental surgeon goes beyond technical qualification and expertise. It is known that these professionals often prioritize their technical knowledge, leaving behind the administrative knowledge, which is essential to manage their own practice or clinic. As a consequence, it is noted a mismanagement of practices, which together with the increasing competition, leads to a crisis in the market and, therefore, leads to the profession devaluation. Thus, this study aims to identify the basic tools for managing a dental practice, analyzing the degree of involvement in management and administration of dental surgeons in Santa Cruz do Sul. The study was undertaken through a cross-sectional analysis method, by wich data was collected from 59 semi-structured questionnaires about management and administration applied for professional who manage clinics and dental practices in Santa Cruz do Sul. As a result, the study showed the importance of some tools in the successful management of a dental clinic/practice, such as: management softwares, marketing, satisfaction surveys, non-dental updating courses, financial tools, customer registration, relations tools, among others. It was also possible to conclude that the use of these tools by the professional has, indeed, impact in the business financial income.