O território do rádio : as verticalidades e horizontalidades na radiodifusão no Vale do Taquari/RS.

Abstract

The present dissertation proposes to bring radio to the center of the debate on the theme that approximates communication and regional development. Due to its characteristics, the radio is pointed out by several authors as one of the influential media in the perspective of information regionalization. For this, we find in the concepts of verticalities and horizontalities of Milton Santos the theoretical-analytical approach adequate to carry out this study. The verticalities are dynamic that start from a global order, originating from exogenous, hegemonic forces that settle and act in the territory. The reaction to these movements from outside is inserted in the context of horizontalities, from a local order, of endogenous relations, in a context of solidarity, equity and common interest. The objective is to identify the verticalities and horizontalities that take shape in the used radio territory in Vale do Taquari, in Rio Grande do Sul. In the theoretical-methodological field, the concepts of territory used, verticalities and horizontalities dialogue with the studies of Political Economy of the Communication (EPC), still supporting the concepts of Communication Geography. The research is characterized by its qualitative approach and to achieve it we establish two theoretical-analytical paths: the first refers to the identification of verticalities and horizontalities that are manifested in the spatial distribution process of the commercial issuers with grant in the Taquari Valley and the according to the verticalities and horizontalities that appear in the journalistic content transmitted by Radio Independente, based in Lajeado, a station that excels in the region for prioritizing journalistic programs in most of its daily schedule. With regard to methodological procedures, data collection is based on bibliographic and documentary research to develop the first stage, as well as research in the systems of the Rio Grande do Sul State Treasury Secretariat (Sefaz / RS) and the National Telecommunications Agency (Anatel). For the second stage, we developed content analysis in six Radio Independente programs, guided by the following categories: Proximity, Subjects, Sources / Voices, Relationship with the listener and Spatialities of information. From these analyzes, the verticality vectors stand out in the spatial occupation of the radio territory in the Vale do Taquari, initially, from the action of exogenous forces and, in a second moment, with movements within the territory itself, causing the formation of networks and the concentration of property. In the content, there are also elements characteristic of the verticalities, motivated, above all, by advertising / commercial interference and also by the use of information on a National-Global scale in a quantity similar to that of the Local-Regional scale. In this sense, it is perceived that the Taquari Valley radio has an important challenge ahead of it to actually insert itself into a regional development perspective.