De volta ao mundo invertido : a fidelização de público do seriado Stranger Things inserida em uma cultura de streaming.

Abstract

Audience retention for Stranger Things web television series, produced by streaming platform Netflix, considering a culture in which consumer decides what, where and when something is watched, is the subject of this study. The main objective is to identify whether watching the show sustains through seasons, considering a new way to consume series that have been presented through new technologies. In order to validate the same, a bibliographic study was made, and, later on, a quantitative and qualitative survey, which covered secondary concerns, as well as off screen level of engagement, whether there was content creation originated from the series, and motivations to be or not to be loyal to the show. After survey data analysis, a limited group in which fidelization occurs can be noticed, concluding that the message the series transmits is effective to a limited group.