Uma análise comunicacional pós-crise ambiental : reflexões a partir dos casos de Mariana e Brumadinho.

Abstract

This monograph had the objective of emphasizing how the environmental disasters of Mariana and Brumadinho were divulged in the digital environment, besides evidencing how public relations professionals perceived these disasters. The data were obtained from the use of the tools of Google Trend, as well as interviews with professionals of Public Relations. With Google Trend, it was possible to see which states in the 5 Brazilian regions had the highest number of reports to the public about the disasters, and the state that most commented on the cases was Espírito Santo. second place. In the same way we seek to understand disasters from a professional perspective. The professionals reported the lack of a communication plan in times of crisis. The results of interviews with Public Relations professionals show that companies are looking for communication professionals only when there is an internal or external error. However, they reinforce that the professional's work in crisis management tends to be long-term.