Rádio Santa Cruz : estudo das contribuições da radiodifusão à região do Vale do Rio Pardo.

Abstract

In this study we contemplate the pioneer services provided by the radio broadcasting in the region of the municipality of Santa Cruz do Sul by the AM 550 Radio Santa Cruz. The station was created on April 7, 1946 to cover the Vale do Rio Pardo Region in the central area of the state of Rio Grande do Sul. Considering the fundamental role played by information in the society, we wanted to verify how Radio Santa Cruz performed in the view of the institutions, the people, the communities, the municipality and the region as a whole. We analyzed the Radio‟s performance with regard to social, political, economic and cultural development and related challenges, as well as its commitment to public policies and regional development. We also investigated the Station‟s attitude towards important events in the municipality and region and its compliance with the ideals of broadcasting in its origins, considering the Station as a company devoted to provide services in the areas of information, publication, education, promotion of life in all its complexities, needs and expectations, and to help in the development of the communities and municipalities within its reach. This work demonstrated that radio is of fundamental importance in the everyday life of individuals as a source of information, education and entertainment. It also demonstrated that Radio Santa Cruz has been an important channel for the discussion of problems, achievements and individual and communitarian advancements in the region. We concluded that the presence of Radio Santa Cruz has been propositional and geared towards a healthy development, always in search of individual, collective and communitarian improvement.