O programa Cidade Ativa da Rádio Comunitária Ativa FM 87,9 de Nova Prata à luz dos princípios da comunicação comunitária.

Abstract

This monographic research proposes the analysis of the content of the Active City program of community radio Ativa FM 87.9, in the municipality of Nova Prata, in the Serra Gaúcha, in the light of the principles of community communication - principles listed by Peruzzo (2007). In addition, this study improves the concepts of community, community communication, popular participation and community radios; and the social context in which it operates, ascertains whether the broadcaster is functioning within the law of community broadcasting, and verifies whether active, horizontal and democratic popular participation - one of the pillars of community contemplated in the program Active City, and as it is. In this qualitative research, the bibliographical research, content analysis of four editions of Cidade Ativa and semi-open interviews with Roberto Natal Marangoni and Fidelis Pedro Pretto, both presenters of the program, were also used as methodological procedures, as well as with Clecio Tochetto, vice-president of the community radio association. In this way, the theoretical approach was approached with the empirical object of this study. It was found that, although it is a Community program, it did not essentially contemplate the principles of communitarian communication, reverberating the aesthetics of communication practiced by commercial means of communication, with little plurality of voices.