Faces da felicidade : redes sociais e subjetividade contemporânea.

Abstract

This work aimed to understand the search for happiness in the contemporary world, which has become almost an imperative, becoming a stipulated and tangible objective of individual enterprise. Offered in various ways and by various means within our society, such as social networks, shaping and influencing behaviors. In this context, suffering has a negative connotation. Thus, the research consisted of searching for posts made on Facebook using the hashtag happiness in the year 2018. The theoretical-methodological framework of psychoanalysis was used to analyze the results. The data pointed to a diversity of categories associated with happiness, however, the great majority focused on the individual, that is, the search, the conquest of the same is on their responsibility. However, the subject is constituted by a lack, by the helplessness and this is not able to be filled in any way, thus demonstrating the contemporary malaise that dictates the imperative of happiness, through an ingenuity based on the logic of the consumer market and extolled by individualism and narcissism, which ultimately undermines the subject's mental health. Thus, it is important to reflect on possible actions that promote care, health and forms of satisfaction that can produce meanings for the subject.