O processo de convergência jornalística no Grupo Arauto de Comunicação, de Vera Cruz/RS, sob o olhar de quatro dimensões : profissional, editorial, empresarial e tecnológica.

Abstract

This research identifies and analyzes how the process of journalistic convergence occurs in the Grupo Arauto de Comunicação, in Vera Cruz/RS, mainly regarding the impacts on the Jornal Arauto, after the creation of the radio in 2011, and the portal of news in 2016. The study points out the changes that have taken place under the four-dimensional look - professional, editorial, business and content -, the new business model adopted and the innovations to stay in the market. Theoretical chapters deal with issues of journalistic convergence, production routines, innovation, business model, print and digital journalism. The methodological procedures adopted include bibliographical research, in-depth interview with two directors and two journalists from the Grupo Arauto and participant research. From the results obtained, it is inferred that, even if the professionals work in different environments, due to the convergence process, all are encouraged to assume a multimedia profile and act on the different platforms. With the emergence of new communication means, the contents of the print medium have undergone remodeling, such as the more frequent publication of deepening reports, as well as the expansion of the coverage area, in order to reach a larger market and, consequently, increase revenues. The technology has also made new products designed, such as videos on the digital platform.