Governança da cadeia de distribuição : influência dos aspectos contratual, transacional e relacional entre as empresas, os provedores de serviços logísticos (PSLS) e as companhias marítimas.

Abstract

Increasing competition forces companies to develop strategies to design products and services for both national and international markets. Companies increasingly seek complete and efficient solutions requiring logistics service providers and shipping companies to reorganize strategies in order to improve performance and make decisions about the offered services. Therefore the main objective of the study is to analyze the elements of contractual, transactional, and relational governance in the distribution chain among exporters, logistics service providers, and shipping companies. This exploratory research showed considerations of the performers regarding the influence of governance. It is a multiple case method aiming to investigate the adherence to present theory. Results allowed to identify contractual, transactional, and relational elements of governance in the investigated companies. In contractual governance conflict of interest is directly related to price and is controlled using spreadsheets and informal contracts. Power is performed by the strongest company. In transactional governance price is a determining feature; however, it is not the most important. Transaction cost determines the price and it is important to keep requirement restrictions without compromising the final process quality. In relational governance good service and established requirement fulfillment through formal agreements among companies are necessary. The analyzed elements are differently established and performed in the distribution chain by all the interviewed since they may have the same action; but different reactions.