Dinâmicas da indústria criativa em Porto Alegre/RS : política pública, circuito e governança urbana.

Abstract

The condition of Postmodernity includes the modernization of territories in terms of culture, creativity and knowledge, which adapts itself to the historical process of capitalistic reproduction. New structures arise in urban spaces and in the ways in which people communicate and socialize, which create a duality between global and local. The usage of places supported by cultural and economic values offered by the arrival of new and emerging categories of economic activities based on culture and creativity. In Brazil, the strategy of the Minister of Culture of creating a new office created a legacy that included a program with actions and initiatives that promoted the insertion of the theme in the political agenda. In parallel, in Porto Alegre, the theme was inserted in Jose Fortunatti’s term, which was reflected in actions, as in the constitution of a specific committee for the sector, which engaged different agents in the cultural area. Within the context of narratives and ideas, as a means of redefining the economy through the elements of creativity, knowledge and innovation originated from the creative sector, the general objective of the research was structured as such: to analyze how the creative sector has identified and organized itself in the urban space of Porto Alegre since 2012. Then, based on the territoriality of knowledge system agents via incubators, hubs and entrepreneurs, a local circuit that operates in horizontal and vertical dimensions was identified. This circuit established an effective connection network and the exchange of knowledge and learning, which consolidates a territorial dynamic of a creative environment in the urban space of Porto Alegre. They are channels for structural advancement that need to be strengthened in the local circuits of creation and production. The repercussions of entrepreneurial and incubator agents in the urban space present the need to strengthen their communication and sociability channels to add and mobilize other agents with a view of strengthening the sector. The socio-technical apparatus will not be sufficient enough until it incorporates the identity of the available elements. Increasing the cultural value of creative goods and activities can contribute to advances in the economic and social transformation of the urban space.