Cadeia de valor e vantagens competitivas : um estudo sobre a cadeia produtiva avícola na região do Vale do Taquari.

Abstract

The present study sought to describe and analyze alternatives that can contribute to leverage the results of the poultry productive chain, situated in the Region of Vale do Taquari, Rio Grande do Sul, from the perspective of achieving competitive edge, based on the value chain. To this end, concepts such as chains of production, operations, value chain, value creation, competitive factors and edges from the perspective of the suppliers and customers of each link in the poultry productive chain, were studied in a perspective that considers the inter organizational relations theory and the theory of management by cooperation. The study seeks to identify which are the main sources of inducing the creation of value in the current context in which the poultry productive chain is inserted. For the development of studies, were defined as subjects of research, professionals who take part of the poultry productive chain businesses. As search strategy, we used a qualitative case study, predominantly descriptive, at the amount of 28 (twenty-eight) interviewed professionals. It was concluded there are, in the poultry productive chain, strong links between the companies seeking quality patterns and aspects related to delivery deadline in the right time. It's worth mentioning, that because of the size of the poultry productive chain, it ends up having a distance among the companies and this causes the rise of sub-segments, which defend their own needs and often do not consider the whole thing. It was also possible to notice, that the quest to meet the demands of consumers, is demanding an increasing effort. So, based on the information obtained from respondents, it is salutary that an even greater effort is made among all companies in order to provide a competitive edge, aiming at the strengthening of the poultry productive chain.