Hiperconexão amazônica : a narrativa documentária interativa e geolocalizada em Eu sou Amazônia.

Abstract

This research discusses the strategic use of interactive features and geolocation in the narrative of the work I am Amazon (2017), launched by Google. It is based on the idea that the media convergence, one of the characteristics of contemporaneity, is born in a context of sociocultural transformations, with the rise of the so-called Postmodernity and a growing demand of the public for products that convey the impression of access straight to social reality. In view of this, it is supposed that these works are structured to allow a greater engagement of the audience with the representations based on interactivity. Thus, the projects that seek this type of bond multiply, betting on informational technologies and the appeal for connectivity. This is the case of the work selected as empirical object, which emerges in a peculiar context, in which the partnership between an indigenous community, a multinational company and an audiovisual production company results in a documentary that challenges the traditional model and illustrates the ongoing changes in the media ecosystem. To deepen the understanding of such a project, a qualitative methodological approach is proposed, which begins with a bibliographic survey and culminates in the analysis itself. The empirical material was previously divided into a set of four basic categories, which were chosen based on narrative repetition patterns. Based on this, it was observed that the work, in addition to its political, historical and cultural contours, also demonstrates that the new technologies and the current dynamics of the audience - which now plays a major role - have led broadcasters to update their narratives. Through the complexification generated through the exponential use of a plurality of media that act together in the construction of the plot, reveal the search for a device or, most notably, a form of language that, far from excluding the traditional, reconfigures the narratives, providing other fruition alternatives, in agreement with the flows and tensions verified in the postmodern.