Autogestão do trabalho jornalístico por meio das mídias digitais : uma análise a partir da atuação de Daniela Azeredo.

Abstract

This monograph aims to understand the self-management of the work of journalist Daniela Azeredo through digital media, in its entirety, from planning to the dissemination of content published on social media. Azeredo works through different platforms, for a specific audience, with a focus on immigration to the United States. The research presents, in detail, the production routine, the monetization of publications, how to undertake through digital media and the challenge faced when seeking journalistic self-management. In addition to conducting bibliographic research, methodological resources of in-depth interview - with Daniela Azeredo - and content analysis were used. From the results obtained, multimedia and interactivity are highlighted as the main elements of the journalist's performance. In addition, it finds out the particularities of the main social media websites used by her - YouTube, Instagram and Spotify - and her way of operating them. Also, it is understood the need to produce for a niche in order to earn financial income, gradually, through social media.