Consumo de experiência turístico-religiosa na construção de territorialidades na Terra Santa.

Abstract

Configured as one of the world's main places to visit, the Holy Land is a sacred space for the world's three major monotheistic religions, Islam, Judaism and Christianity. Stage of contradictions and conflicts, the Holy Land is also a territory rich in multiple territorialities. The growing advance of religious consumption has contributed to an increase in pilgrimages and visits to shrines in search of answers to human desires, at the same time moving the niche of religious tourism. This advance, to a certain extent, contributes to the moral consumption of the faith through religious symbols and virtuous acts in trips promoted (mostly) by specialized tourism agencies, with the promise of offering a "new real experience with God". Using strategic market tools, the agencies promote what has been called "religious experience consumption, that is, a new mode of consumption, both from the marketing and tourist perspectives. A religious or tourist experience that depends on the religious construct of the individual. In this sense, the problem question is how to consume the tourist-religious experience in the construction of provisional territorialities and the superposition of territories in the Holy Land. Thus the central objective is to understand the consumption of these experiences in the construction of established temporary territorialities (HAESBAERT, 2005), from provisory territorialities, and how the territory of the Holy Land overlaps with other territories built in that space. We investigate the nature of these experiences and how space is consumed generating certain overlapping territories, displacements and appropriations. The Holy Land was chosen as the empirical object of this study because it is a religious itinerary of greater Christian visitation in the world, with approximately one billion people per year who represent this aspect of consumption. Since 2000 (BAUMAN, 2008), marketing has recognized that the experience has been offered as a product and not only as a consequence of consumption. Thus, the concept of experience consumption and experience consumption are discussed in depth and generate overlapping territories and provisional territorialities of tourists who temporarily appropriate a territory. The methodology adopted starts from the phenomenological triad of Ponty (1994), which are sensation, perception and reflection, as a scientific paradigm. It is a bibliographic and documental research that uses the technique of interviews and an anthropological observation. The results found lead to territorial identification units that are the temporary appropriation of meaning of the territory, from the sharing of its cultural, economic and symbolic values. The research also validates the contribution of Pine II and Gilmore (1998) in the relation of the consumption of religious experience in the Holy Land, configuring a new way of living the religious. Among the conclusions are: the question of provisional territorialities and what this means in a research on Regional Development that explores a given territory and its overlaps. Even to what refers the provisional territoriality and the territorial units of meaning.