Estratégias de vendas para um pequeno negócio do ramo da moda.

Abstract

This work aims to identify sales strategies at Empório, through the elaboration of a marketing plan for the company, aiming at improving the store's competitive advantages. The methodology used in this work was a case study of the Empório store, as methods we have qualitative and quantitative research, where for the data collection a questionnaire was applied to the customers of the store, and for data analysis with the help of the exploratory method, where it was applied from 07 to 15 September 2020. It was concluded, in the present study, that the company today has good marketing strategies to satisfy its client, which was confirmed in the research and its current planning is in agreement, but as we always seek continuous improvement due to high competitiveness, it is suggested to expand the current strategies and further study the needs of the clients.