Pesquisa de mercado para identificar novas demandas na Instituição de Ensino Alfa.

Abstract

This work was based on a professional education institution focused on the industrial area and aimed to identify new demands for products or services, aiming to serve the local public with quality qualification. The methodology used had a mixed approach (qualitative-quantitative), with the application of exploratory and descriptive research methods. Data collection took place through case studies and surveys, through surveys applied to the general population and local entrepreneurs. In order to achieve the objectives of identifying new demands, as well as the need for technical courses in the region, market research was applied in the months of September and October 2020. Thus, it is concluded that it is possible to incorporate several courses into the portfolio by the institution, in addition, the implementation of two semi-presential technical courses were approved for the following year. The present study demonstrates the importance of professional qualification and the areas that have unmet demands in the region of Montenegro.