Experiência do cliente e marketing como alavancagem da empresa alfa, clínica de estética.

Abstract

The present academic work had as objective to analyze, understand and identify marketing strategies to leverage the company Authentic, aesthetics clinic, seeking to obtain a broader view of how the company is positioned in this question in the view of its customers, seeking its improvement and growth in the segment in which it operates. For this, research was carried out predominantly with books by authors with knowledge of the topics covered in the present study, as a way of scientifically substantiating the surveys obtained during the research, as well as research on articles and content available on the internet. In order to obtain a more accurate view that could assess the perceptions of the company's customers as to how they are regarding their satisfaction with their services and procedures, a survey was carried out with the customers, through a questionnaire sent to customers in a virtual way by corporate whatsapp, elaborated on the google forms digital platform, which aimed to understand how the company is in terms of brand disclosure, services and procedures, as well as its costumer service, customer experience with the clinic and its physical structure. The analysis and interpretation of the data and information obtained during the study, was based on the knowledge obtained mainly from the researches carried out and based on the authors and articles studied. With the realization of the present study, the researcher was able to expand her knowledge as well as her view on the subjects contained in the present study, where she hopes to contribute to the understanding of the object studied, or else to serve as a basis for future studies and research.