Narrativas femininas no instagram : a estratégia de marketing de conteúdo criada pela Obvious Agency.

Abstract

This monograph proposes the analysis and study of female narratives present in Obvious Angency’s profile on the digital platform Instagram and how the content marketing strategy can contribute to the development of these discussions in an online way. Therefore, is approached in this present research theoretical concepts about narratives, the presence of female gender in the society, marketing and content marketing strategy, as well the social networks and their digital platforms, from authors like: Luiz Gonzaga Motta (2012, 2013), Roland Barthes et al. (2008), Gérard Genette (1971), Naomi Wolf (1996), Elódia Xavier (1991), Philip Kotler (2017), Seth Godin (2013), Joe Pulizzi (2012), Rafael Rez (2016), Raquel Recuero (2014), Manuel Castells (2003), Howard Rheingold (1995) e Gary Vaynerchuk (2018). This research, of qualitative nature, applied as methodology the bibliographic research, documentary and the content analysis method. In view of that, the theoretical approach was linked to the methodological objectives of this study. It was understood that the narratives analyzed, for having an educational and reflexive nature, consequently there is an intention to understand and give space for discussions of a little heard and represented community in the society.