Discursos sobre intercâmbio no youtube : empreendedorismo de si, capital humano e incitação à autoajuda.

Abstract

The research presented in this work, seeks to develop an analysis of the discourses of international exchanges in the cyberspace of the YouTube digital platform. To this end, she focused on analyzing the videos of exchange students, produced by YouTube channels focused specifically on information about exchanges and the professional performance of these content producers (youtubers / influencers) as celebrities on YouTube and other digital platforms such as Instagram. Using the Foucault's discourse analysis methodology, the research sought to understand these discourses on exchange, as practices of producing forms of subjectivity for the desirable experiences of our current global market economy. Thus, the research extended to the specific study of statements present in videos, photographs and writings published online by youtubers/influencers of exchanges, in order to locate ways of reproducing neoliberal discourses of subjectivation of the contemporary workforce. For this reason, the research also addressed discursive practices on self-help, coaching, entrepreneurship, consumerism and incentives for the constant formation of oneself for the labor market (human capital and learning society).