Desenvolvimento organizacional : um estudo sobre planejamento estratégico da empresa Ritter Auto Center.

Abstract

With the changes generated by globalization, the importance of adapting to the external environment and the constant changes that occur in the operation of companies increases even more, emphasizing the need for organizational planning. In this sense, family businesses are a predominant type of organization in various sectors and contribute significantly in economic and social terms. Thus, we sought to propose a strategic plan to contribute to organizational growth and development at Ritter Auto Center. The study followed a qualitative approach and is characterized as an exploratory objective, as it seeks to identify the factors that can contribute to the practical construction of Planning. It was found that, through the macro-environmental dimensions, it is possible to focus on the dynamics of the sectors with an analysis of competitive forces. In this sense, the characteristics and indicators to improve relations with suppliers and customers were analyzed, identifying the main threats and the main opportunities. Goals, objectives and actions were drawn up to improve the company's management, considering the qualification and constant updating of employees essential. A detailed description of actions and monitoring to achieve the goals was carried out, with the application of strategic tools that allow an approximate view of the business scenario in the automotive sector in Santa Cruz do Sul. In general, it is possible to say that it is extremely important to know the market where the company operates.