Os desafios da microempresa familiar : um estudo de caso sobre a gestão, profissionalização e sucessão.

Abstract

This work was based on an individual microenterprise focused on an agricultural area focused on the family farming sector and its main objective was to analyze the potentials and main challenges that a family microenterprise, located in the city of Montenegro / RS, faces in terms of management, professionalization and succession. The methodology used in the research was an exploratory and descriptive study, with data analysis using a qualitative approach. Data collection took place through a case study and information survey, through a questionnaire provided to the manager and the microenterprise agent, which achieved the research objectives and analyzed information on the microenterprise's management style, analyzing the processes of professionalization used, verify the way used to prepare the family succession, as well as the need to prepare an action plan suggesting improvements in how to deal with difficulties and opportunities. Afterwards, the data were signed and suggestions for improvement were proposed, making it possible to draw up contracts with suppliers and customers. In addition, there is a need to implement control spreadsheets both for the organization and to improve decision making. Investments in machinery and technology defined to increase production and improve the quality of the main product. This study demonstrates the importance of identifying the main difficulties that a family microenterprise faces in its daily life to offer its products while maintaining quality and profitability. In addition, the interest of microenterprise managers in starting, from now on, the succession process, which will be presented in the next few years, was aroused.