Análise de viabilidade para criação de uma empresa de viandas saudáveis no município de Arroio do Meio/RS.

Abstract

Nutrition is an involuntary and unconscious process, which refers to a set of physiological processes that take place within the human body. Therefore, health comes from the quality of nutrition, through the consumption of nutritious foods that generate benefits to the body. In Brazil, awareness of the importance of maintaining a nutrient-rich diet has been increasing, as has the search for healthy foods. Thus, this work aims to verify the feasibility of opening a healthy food company in the city of Arroio do Meio/RS, through the development of a Business Plan. To this end, a market research was carried out, a marketing, operational, financial plan and an executive summary were drawn up. To carry out this work, exploratory research, the qualiquantitative, inductive method, bibliographical research and survey were used, through the application of a questionnaire and bibliographic research. In addition, possible suppliers and competitors of the business were contacted in order to better understand the market in which they operate. From the questionnaire, it was found that the public that consumes lunchboxes especially values the price and taste of food, has difficulties in starting a healthy diet due to lack of desire and time to cook, most consume food once a week or every 15 days, and 93.5% of those interviewed would be interested in trying out the new options. Through the business plan, it was verified that it would be financially and economically viable to open the company.