Rota dos Trigais : análise das práticas turísticas integradas em cinco municípios do planalto médio do Rio Grande do Sul.

Abstract

This dissertation, with the Trigais Route as the object of study, studies the importance of integrated tourism development as a factor for regional development, for this it was necessary to identify and analyze the actions of integration among the managers of Municipalities regarding the development of Regional tourism. It brings a bibliographic review that addresses since the tourism way of conception and its elements to the public management of tourism space. In addition to make a mapping of the routes offered by the Trigais Route, following the methodology of Lynch (1997) and Boullón (2002). It, furthermore, presents a characterization of the study area, as well as the municipalities that take part in the region and its tourist attractions. As part of data collection, the main used technique was the questionnaire, which sought to question about organizational structure of the municipalities in relation to the tourism sector, participation and frequency of meetings concerning the Trigais Route, plans and actions developed in jointly by managers of municipal tourism and the general conditions of tourist attractions. Added up, we included an interview in depth with the entrepreneurs directly linked to tourism, arisen in the last 3 years, a period of study and structuring of the Trigais Route. Thus, it became possible, to present some analyses on the projects already developed, positive points and lacking points, made by managers and considered, too, by the scope of entrepreneurs. It has been observed that the Trigais Route has been dedicated, mainly, to the Religious Tourism, Adventure Tourism and Countryside Tourism. It has been found as well that the cities of Vila Maria and Passo Fundo are highlighted in the Trigais Route and both are structured to receive tourists. The cities of Santo Antonio de Palma and Casca are prepared too. Regarding the integrated tourism actions, it has been observed that they are developed with high compromise of the managers of the local tourism, considering since the most common issues of the planning and strategies until the applications. The results are the increment of the infra structure, regarding the signals and access roads, incentive to the craftsmen and small businesses. Finally, it has been noted that the cities which make part of the Trigais Route didn’t left their own characteristics aside, trying to value the identity, territory and the culture of their own through the project.