O caso Kliemann e a midiatização do imaginário.

Abstract

In this research we investigate what happens to a very particular class of senses, called the imaginary, when materialized in media devices. For this, we start with a proposal for a dialogue between the theory of the imaginary and the epistemology of mediatization. With regard to the study of the imaginary, we adhere to inferences to the Silva (2017), which suggests the hypothesis that the imaginary consists of a surplus of meaning, a charge of other meanings – of the order of fascination, commotion, shock, revolt, etc. – generated by the cognitive apparatus of individuals when they are faced with incidents (even the most trivial) that simply occur, initially meaningless, in the concreteness of the world. In the epistemology of mediatization, we seek knowledge about the processes that affect meaning, reconfiguring it, when materialized in media devices, such as printed or digital text, and audio or video recordings. To investigate how these processes affect the imagination over time, we adopted as a research corpus a set of media narratives about real events of great repercussion, which occurred in the 1960s in Rio Grande do Sul, which became known as the Kliemann Case and which involve two tragic deaths: the mysterious murder of Margit Kliemann, in 1962, and the murder of her husband, state deputy Euclydes Nicolau Kliemann, shot by a political antagonist in 1963 in the studios of a radio station – with the radio station live. After developing a methodology that enabled the identification of meanings of the imaginary in mediatized statements, we made comparisons between the imaginaries that emerge from media narratives from two distinct historical periods: the first, contemporary with the Kliemann Case, and the second, located in the first decade of the century 21. In this research, this comparison is made through the analysis of news about the Kliemann Case published by newspapers at the time of the facts, comparing them with the book-report Kliemann Case - The story of a tragedy, published in 2010 by journalist Celito De Grandi, who wrote the book based on reinterpretations of news published in the historical period of the aforementioned events. Through this comparison, we found that even the imaginary – although the result of cognitive processes common to most individuals – is at the mercy of meaning reconfigurations due to the phenomena inherent to mediatization that are established over time, within the scope of circulation, still which, at certain times, acquires a certain degree of stability.