Informações gerenciais e tomada de decisão : um estudo dos agricultores vinculados à Associação dos Feirantes de Santa Cruz do Sul - RS.

Abstract

This dissertation analyzed the use and appropriation of management information in the decision making process of family farmers who are members of the Associação Santa-cruzense de Feirantes (ASSAFE), regarding the management of food production and marketing. It also aimed to understand which factors contributed to the decision making process and how they influenced this decision. Family agriculture has an expressive role in regional development contexts and rural fairs constitute a relevant research space, since they foment short chains that involve from product planning, the production itself, and the commercial aspects that are also fundamental. The research, methodologically, was characterized as a qualitative research with the use of multiple data collection instruments, some documental and others empirical, among them: literature review, observation, semi structured interviews. As a result it was verified that, although in some cases the use of managerial control tools such as cash flow, passbook, financial statements, balance sheet, etc. exists, they are not considered relatively important when it comes to decision making. Therefore, it is considered that there is no appropriation of most of the techniques presented in this study. It is noteworthy that the qualitative study did not aim to generalize the findings. In view of the above, it was concluded that there is a need to build strategies with family farmers that lead to the use of a greater number of managerial tools and a greater appropriation of these tools in management and rural activity. The opportunity for marketers to organize themselves and find other forms of economic-financial controls will trigger new avenues of social and economic revitalization.