Empresas globais e suas estratégias de territorialização : o caso Royal Agrifirm Group no Brasil.

Abstract

This thesis has as its theme the study of transnational companies and their territorialization strategies, having as a reference the case study of the Dutch cooperative Royal Agrifirm Group, a global company in the animal nutrition segment. These were its territorialization strategies in Brazil through the process of incorporating Nutrifarma, a Brazilian company in the same segment, as well as the repercussion of this operation in the territory of Teutônia/RS. It was sought, therefore, how the territorialization strategies of global companies, the greater offer and the opportunities for expansion in new markets, have repercussions on the territory in which they are installed. To understand, semi-structured interviews were carried out, with such informant’s contexts, contexts; data from secondary sources; as well as bibliographic and documentary. The methodological strategy used was based on the rationality of space, expressed in the fixed and flows that shape the territories in the context of the globalized economy, which guide the action of large transnational companies, in the light of the work of Milton Santos. The systematization and interpretation of qualitative data was performed through content analysis, using the MAXQDA software (2022). The strong operating results that the company has applications of its culture, continuous services and norms, and that its reach well flow of its media in a continuous and verticalized flow. Its territorialization plans contemplate specific and orderly planning, not planned in the planning and control of goals and results achieved, as a way of making investments made in the territory viable.