Estetização política no Instagram : análise do design ativista.

Abstract

This monograph proposes the study and analysis of the use of design in politics through the Design Activist profile on Instagram and to understand what relationships aesthetics exert in visual narratives. To this end, this research addresses design concepts, graphic design history, social media, visual culture and the aesthetics of Instagram images. From authors such as Cardoso (2008), Fonseca (2008), Villas-Boas (2007), Manovich (2017), Meggs (2009), Kaplan and Haenlein (2010), Mitchell (2006), Martins (2006), Hollis (2006), Lessa (2012), Niemeyer (2010), Boni, Moura and Landim (2019), Bolin and Blandy (2003), Mirzoeff (2003), Portinari and Nogueira (2016), Armstrong (2015), Arnould and Dion (2018), Salazar (2017). This qualitative study applied exploratory, bibliographic, documentary research and two methods of image analysis as methodology: Martine Joly's method and Didiana Prata's method. Through these methodologies it was possible to analyze the visual interactions that the aesthetic provides through mental associations, representing codes in common between author and receiver.