A autoridade narrativa nas colunas jornalísticas contemporâneas.

Abstract

What is the anatomy of the columns signed by journalists in online news portals that, in contemporary times, allow the redefinition of the category and, consequently, of the opinion genre, as spaces of reference for readers? This is the question that this thesis seeks to answer. The investigation is based on a sample of 22 columns signed by journalists Eliane Brum, on the El País portal, and Fabiana Moraes, on The Intercept Brasil, over a period of six months. The qualitative research makes use of the critical analysis of the narrative (MOTTA, 2013) and of tools developed especially for this thesis, based on markers of interpretation of the narrative strategies identified in excerpts of the texts brought for discussion, triggering the bibliographical survey that preceded the stage empirical. In accordance with the dilution of conceptual boundaries and the emergence of subjectivities in narratives, typical of contemporary times, the study's contributions indicate a hybridization of columnism, which is (re)legitimized through opinion in line with strategies that demonstrate authority and identity of the one who narrates, through the interpretation and contextualization of the narrated. Which points to columnism as a place of filter as a reference for readers and the complexification of the profile of the columnist journalist as an interpreter of information.