A dinâmica entre a tradição e a modernidade no contexto de Sant´ Ana do Livramento - RS-BR e suas inflexões sobre a sociedade e o desenvolvimento local e regional.

Abstract

This research, which has a sociological nature, aims at investigating the dynamics between tradition and modernity, in the city of Sant‟Ana do Livramento-RS-BR. The time frame of this research refers to the period from 1970 to 2010, in order to be possible to observe the events in a local and global order. Sant‟Ana do Livramento is a city essentially traditional, immersed in a context of modernity and effective movement, depicted by its situation of border, where there was the possibility of including free shops departments in its twin city, Rivera-UY. This is a quantitative and qualitative research, in which we have used a theoretical approach that included the acquisition of two data types, focusing on semi-structured interviews and statistical techniques. We have interviewed 33 people, mostly institutional representatives, all selected by the technique called "snowball". The field work has required several insertions in the research universe, in which the preliminary visit occurred in 2009. In addition to field research, the remaining of the research has been done by means of collecting quantitative data, and besides the Internet resource, it was necessary to travel (to Porto Alegre) for searching unavailable data, as they are registered in old yearbooks and without online availability. The period under analysis includes the national historical context, characterized by the State redemocratization, the market flexibility, the opening of the ports, the MERCOSUL implementation, the hyperinflation in the 80s and, finally, the plan of monetary stability in 1994. Moreover, within the local and regional development, it was considered the socioeconomic implications of the closing of the industrial plant, the opening of free shops, cultivation of citrus fruit (specific grapes), development of the trade and tourism and finally, the deployment of three Wind Farms. In conclusion, it became clear that traditional values are present in the personal and social relations in the daily life of the families and in the work of the natives. The cultural dimension, in which dominates the traditional values that emphasize hierarchy, reveals some characteristics of “political machine” and “caudillismo”, which comply with the hegemonic interests of a minority. This have an effect on economic and social spheres, which is revealed by the speakers that attribute the idea of developing to the modernity processing, ignoring that the local development can be controlled by endogenous segments.