Análise do discurso da comunicação de mandato com ênfase nos recursos de gênero no perfil Instagram de vereadoras do Vale do Rio Pardo.

Abstract

Women are generally a minority in different spaces and in party and government politics it is no different. In search of greater participation and consequently being able to help other women through representation, female leaders in politics play their role. This research aims to analyze the communication of mandate of women councilors in Vale do Rio Pardo, focusing on discourse analysis and the gender resources used in this process. How does this type of communication contribute to the public and political communication of these representatives? For this course completion work in Journalism, theories of discourse analysis were used, as well as public and political communication theorists and the history of Brazilian women in politics was discussed. Furthermore, the term gender resources was debated and visualized within the councilors’ communication. This work seeks to show the importance of using gender performances for the evolution of women in politics, specifically in the Legislature. Aspects of speech and image that reverberate effects of meaning and how they influence the communication of mandate and communication with the population of the municipalities were taken into consideration. Also taking into account the strong influence of social networks on current communication, the analyzes discussed the councilors' Instagram profiles, cataloging content for a period of one month. Among the conclusions of the research, it was found that each councilor, through strategies, mainly speeches and gender resources, sometimes similar, has good results of meaning effects and manages to have a good communication of mandate.