Uso da gestão de processos para o redesenho do planejamento estratégico em uma instituição de ensino superior.

Abstract

In the twenty-first century, the management of the organizations cannot be understood as a closed system, but understood and operationalized as an open system, where the planning, the strategies and the organizational processes correlated contribute to deliver the products and services to the market needs and/or to the community in which it operates. The research topic is: to discuss the integration between the models of strategic planning and process management in pursuit of organizational alignment to support the organization in the long run. With this premise it becomes important to understand the theoretical findings about such content. The research problem was configured as follows: As the use of process management as a systematic approach can assist in redefining the organization's strategic plan studied? Understanding that the management of educational institutions is similar to the other organizations, the objective of the research was: To propose a redesign of the strategic planning process based on process management in an institution of higher education, specifically in the University of Santa Cruz South - UNISC. Was developed a qualitative investigation using the methodology of case study. Was used multiple sources of evidence, gathered from interviews - managers UNISC; institutional documents - flowchart of the steps of the planning process, the Institutional Political and Pedagogical Project, the Institutional Development Plan, as well as the observations of the researcher. The interviews were explored through content analysis and the documents were worked out from the steps of the planning process. The final considerations indicate a number of suggestions for improving the UNISC planning process, showing that the redesign of strategic planning through the management of processes can contribute to the position that the institution must embrace facing the challenges presented in the current scenario, allowing the evolution of a fragmented vision to a systemic vision of the institution.