No campo diplomático : o futebol como instrumento de Soft Power.

Abstract

In the dynamic scenario of International Relations, an opportunity arises to explore the themes of football, public diplomacy, and Soft Power. The aim is to understand the reasons why countries choose sports as a means of international power projection, contributing to the formation of national identities and diplomatic relations. The study was conducted through a qualitative approach, supplemented by secondary sources. The analysis seeks to highlight historical events related to football and the strategies adopted by each country to draw conclusions, understanding that by adopting football as a Soft Power tool, countries not only promote their images globally but also establish significant presences on the international stage.